With a background in finance, Theres Nordblad has previously held controller roles at Ericsson and Botkyrka municipality. She brings extensive leadership experience and a strong track record of driving transformation in fast-moving, growth-oriented organisations. Most recently, she spent twelve years at the software company Hypergene, where she held several senior positions, including Chief Customer Officer. During her time there, she was responsible for building the company’s customer organisation and establishing ways of working with a clear focus on customer and business value.

With this appointment, Netset is sharpening its commitment to customer value creation. Nordblad will also join the company’s management team to ensure a strong customer perspective at a strategic level, while leading and developing the whole customer organisation that today supports clients across the Nordics, the United Kingdom and France.

Marianne Brandered, CEO of Netset, comments: 

“By maintaining a clear and strategic customer focus, we continue to grow and deepen our relationships with customers and partners. Theres brings significant experience in building strong teams and operating models that put customer and business value at the core. She is absolutely the right person to take this work forward.”

She adds: “I very much look forward to welcoming Theres, her expertise and her leadership into both the team and the management group,” 

Theres Nordblad will assume her new role on 2 March. 

“I’m genuinely excited to step into the e‑commerce industry and become part of Netset. I look forward to developing our customer journey and, together with a truly strong product, creating even greater value for our customers. For me, customer satisfaction is about growing together – building long-term development while also creating a workplace where our teams thrive and feel engaged,” says Theres. 

Please join us in warmly welcoming Theres as she steps into her new role!