Case study: Genisys Group
Genisys Group achieved eCommerce success with Netset’s out-of-the-box platform
About
A robust online presence is crucial for IT-resellers to thrive in today’s market. Genisys Group, a well-established IT solutions provider in the UK, understood this principle and sought a solution to enhance their eCommerce capabilities. Their journey led them to Netset's Nettailer platform, a powerful and user-friendly eCommerce solution.
We’ve met Sunil Shah, Chief Operating Officer at Genisys Group. He tells us all about how Nettailer helped digitise Genisys Group's B2B sales process, boost their customer satisfaction, and solidify their position on the market.
A referral from one of the largest IT distributors in the world
Prior to implementing Nettailer, Genisys Group relied on an outdated eCommerce platform that presented several roadblocks to their online success. The platform didn’t meet Genisys Group’s standards when it came to robustness and customers often faced inaccurate product information and pricing errors, which lead to an unsatisfying customer experience. These limitations hindered customer self-service and ultimately impacted sales potential.
Genisys Group embarked on a search for a reliable eCommerce platform that addressed their specific needs. When asking around on how to best upgrade their platform, Genisys Group received a valuable introduction to Netset, and their eCommerce platform Nettailer emerged as the ideal solution.
“An IT distributor we trust recommended Netset’s platform to us. This IT distributor is probably one of the largest in the world, and the fact that they recommended Nettailer made the decision very easy,” says Sunil.
The advantages of Nettailer as an out-of-the-box solution
Nettailer was available for Genisys Group as a ready-made package with supplier feeds already set up. Something that shortened their time to market down to only 2 weeks.
“It was a seamless journey for us right from the initial conversation to launching the web shop. The beauty was that everything was ready as a package for us. It was only a question of us putting in our contact information, logo and telling Netset which supplier feeds we wanted to use,” says Sunil.
Here's how Nettailer helped Genisys Group overcome their challenges:
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Accurate and up-to-date product information: Nettailer's integration with 1WorldSync (previously Cnet), a trusted data source, guaranteed accurate product information and pricing displayed on the website. This enhanced the customer experience as the richness and quality of the data ensured that customers could choose the right products and eliminated the frustration of outdated product details.
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Streamlined order processing: Nettailer made it possible for Genisys Group’s end customers to streamline their order processes, allowing them to place large procurement orders easily and efficiently.
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Enhanced B2B functionality: Nettailer offered features specifically designed for B2B transactions. Customer-specific pricing structures, such as PunchOut processes and bid-pricing, and the ability to restrict product visibility catered to Genisys Group's clientele and their unique procurement needs.
Positive results and tangible benefits
Genisys Group's decision to implement Nettailer has led to significant positive results across various aspects of their business:
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Increased sales: The user-friendly platform and streamlined buying processes (which include bespoke pricing and customised front pages of the web shop for individual customers) have fuelled a noticeable rise in B2B sales. Customers can now easily find the products they need and complete purchases of their approved products efficiently.
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Enhanced customer satisfaction: Positive customer feedback reflects a marked improvement in the overall online buying experience. Customers appreciate the ability to manage, access up-to-date product information and track their orders online 24/7, which negates the need to send email requests.
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Reduced operational costs: Automated order processing has significantly reduced the administrative burden on Genisys Group's sales team. This translates to cost savings and allows them to focus on more complex solution requests.
Satisfied end-customers and a glowing recommendation
From overcoming initial challenges to achieving significant growth, Nettailer's user-friendly interface, robust features, and seamless integration has allowed Genisys Group to deliver a superior customer experience.
"Our customers love it. That's the biggest thing. They find it very easy to use, they can make an order in three clicks and the pages are quick to load. Very positive feedback from every one of our customers,” says Sunil.
Netset's commitment to providing exceptional support is one of the key reasons to why the partnership between the two companies has flourished.
“It's a pleasure working with Netset, I cannot recommend them highly enough. We hope to continue the relationship for many, many years,” says Sunil.
